We know why you should digitalise yourself

How To Brand Yourself On A Shoestring Budget

If somebody will tell you that branding need to be expensive, he or she is either fooling you or just do not know these ideas on branding strategies that will not hurt your business’ financial resources.  While indeed there are branding activities that do not need huge amount of money to initiate, many people and business as well are not aware with some of these strategies.  All it needs are right perspectives to begin with. You can even outsmart big guys with a simple strategy – look what you big competitor does copy and do it better. Works all the time, you as a small business have a lot less headaches to compare with a big company. You can ask me – how do I know that (?)- the answer is simple- I have done it. I have done it with a few businesses and the best example of effortless and almost free marketing is my wife’s business which makes window blinds. Please feel free to check the website to learn how by simply being helpful can help your business. In the case of her business website the uniqueness comes from ability to provide visitors with an instant calculator, which...

Read more

Website marketing Auckland

In Auckland you can reach your marketing goals by reaching out the “old” way – advertise on local radio or a local paper- both of these options are going to cost you “an arm and a leg”. If you have tried it already in the past-than you are on the right page – the reason? I have done it too and I know that it does not work. Well almost does not… Most importantly the people who are teaching you to advertise on the local paper, on the radio– most likely working for the paper, for the radio station or even for the marketing department in the nearest university (those who cannot do themselves prefer to teach..) Meaning there is no meat for them in your business – they only want you to pay and it looks like their advertising works J since you are listening to them and buy their services. The problem with traditional advertising is based on “shelf life” once the message on the radio is changed to a piece of music or the next ad – the attention of the customer “gone” or moved to something a lot more powerful – for instance an accident on...

Read more

How to write to sell?

how to make yourself contenthow to make yourself content

The point of this topic is to make you think. Most of the websites you visit or newspaper articles you read have a goal or at least should have a goal. If your website text does not have it – the first question you should ask yourself is” whom did I talk to?”. Oh OK I’m sorry Jyou can think that in a few articles (later J). It is different to normal English text (trust me I know J). The article you write should sound like if you were talking to a someone. Keep in mind the text you are writing is addressed to sell your idea. This is it(!) to SELL(!) – if you know what you are talking about (you know the subject of the discussion) :- yes – you know it well – so write about it. Easy? Believe me – it is. I am not an English speaker and tend to say things the way lot’s of people would want me to repeat J I think they just simply having fun – I mean they would want to make fun – of me J I hope by now I got you warmed up. Now you are...

Read more

We are not just another web development company

What kind of image do you have in mind when you hear words “Web Development Company”? Most likely you think of a place where some geeky computer specialists doing something no one can understand and then trying to sell you some pretty picture which you were told is a “must have” for your business. Well, 10 years ago that would probably be true. But not anymore.Internet is no longer a place – it’s THE place to be in. It is no longer a collection of pretty pictures – it is a fully operational and self-sustainable system which can market any business. The problem is, internet was around for some time and allot of small businesses and start-ups just neglect its potential and don’t notice how it evolved and what it can offer today. iBRand represents a new way of looking at online presence. What we emphasize is the idea that your website is just a gateway to a whole lot of potential you can generate. We don’t build websites, we create a custom key for your business and helping you unlock the marketing of tomorrow. The secret lies in the understanding of how internet works today. It is a very...

Read more

We believe in innovation

The internet – the most available communicator, promoter, and information provider to us today. It is almost free and can be used by everyone. Yet because it is so available – its potential is neglected, especially by businesses who are just starting out. Anyone would agree that starting up any business is a challenging task. One of the most sophisticated problems business owner faces at the beginning is promoting it – make sure that your potential clients know that you exist, understand what you are doing, and after all – get interested in what you offer. Internet can provide you with that needed exposure and can be one of many revenue streams for your baby business, but the first step is actually getting it online. In order to do so you need a website. Fair enough, you start searching for a person who can build you one. What you find is 2 types of developers: Cheap self-employed developers who can (maybe) build you a website but they offer no after sale support, which can be much needed as you might not have time to maintain it or promote it yourself. Expensive, well established web development companies who can build you...

Read more

Why You Need More than Just Word of Mouth

Architecture is a unique discipline. On one hand, it is an art that is not practiced by many. It requires creativity and a bunch of innovation that is not common to all. On the other hand, it is a science that involves a lot of physics and geometry to ensure that the structures are sturdy and safe. This is also why being an architect can be tricky when it comes to marketing Architectural services and let’s get something else from the start – you make money when you create. In the past, architects advertised through word of mouth – referrals by colleagues, family or friends plus add some new ventures like BNI (Business Network International), Meet-Up, Coffee Group. Think for a second – do you really want to spend your valuable time to attend all of those meetings to get a couple of leads?  Unfortunately, it can take a while before you get to the top of your game if you just rely on the grapevine. This is why you should consider digitalising yourself and services through the Internet. Still not convinced? Well, here are more reasons why you need more than just word of mouth. People are almost always...

Read more

Beyond Print Media

Why Online Advertisement is a Must for a Real Estate Sales person in New Zealand Before digital advertising era, businesses and sales people turned to print media for their advertising. As a Real Estate Sales Person, you are surely aware of what this means. Distributing leaflets of the properties or posting pictures in local newspapers used to be an effective way to promote yourself – is yet the same? If you answered “yes” the chance that you one of those who is losing to the better equipped ones is extremely high. Print ads, on the other hand, have been popular with small, medium and large businesses alike. Aside from being more affordable, print media is also more convenient to design and distribute. At the turn of the century and when almost everyone became connected through the Internet, print media, however, began to lose its magic to digital advertisements online. Below are the main reasons why you should consider a website as a complimentary solution and in the near future full substitute of your print advertising. Decreasing print media and surging digital media penetration A recent study by the ACMA shows that in 2013, there has been continued growth in smart...

Read more

Digitalise yourself Set Up an Instagram Account

Instagram, like most tech start-ups, started as a vision. In 2010, its creators were among the thousands of tech enthusiasts who wanted to have a shot at the current social media craze. Well, with more than 200 million users, and counting, it’s safe to say that they did hit the jackpot. What started out as a medium to share photos with family and friends has quickly turned into a business tool attracting brands from all over the world. This is why we at iBRand believe it is important to use Instagram to digitalise yourself. From Louis Vuitton to the British Broadcasting Channel, popular names have used the microsite to reach their current and potential audience as well as cement their presence online. As a Real Estate Sales Person, you should too. A well-managed Instagram account can help you keep up or even get ahead of your peers. Not convinced how? Keep reading, and find out what IG has in store for you. It’s free advertising (No catch) Whether you publish your ads in newspapers or local bulletin boards or you are one of those guys or girls who keeps printing business busy and profitable by printing flyers you spend money...

Read more

Why You Should ‘Digitalise Yourself’

If you live the 1800s and you were a doctor, chances are that you have a nameplate posted visibly outside your home. It’s not really for bragging rights but more of a form of identification. See, in the old days, people had to use nameplates so potential clients know where and who to look for in case they need a certain service. Over time, this has developed into print media and then audio-visual such as television commercials. While the latter two are still used today (if you can afford it), we have to admit that they’re beginning to tone down. This, of course, is due to the digital age. Today, it is quickly becoming as necessity to digitalise yourself. Simply put, it’s establishing one’s presence online through social media like Facebook, Instagram and LinkedIn to name a few. Creating and maintaining an effective website is a must. As a Real Estate Sales Person, you may think that it’s unnecessary, but think again. With your peers becoming more innovative and creative in their strategies, it pays to keep up or even be ahead. Here’s how digitalizing yourself can up your efforts and reputation. Almost everyone is online Think of a person...

Read more